“Location, location, location”
is advice. Data is a strategy.
My background isn’t in slogans — it’s in audience intelligence. For 25 years I used data to find buyers for national brands. I bring that same rigor to wine country real estate, where most decisions still run on anecdote.
Four tools built
for this market.
The Wine Country Index™
My quarterly data report on the Wine Country luxury market — pricing, days-on-market, absorption, and micro-neighborhood trends. Free, sent straight to your inbox, and written to be useful whether or not we work together.
The Dream Home Score™
A data-scored match between your criteria and every home on the market. The tangible artifact of the data-driven promise — it surfaces homes that truly fit and flags the ones that only look right.
The Listing Analytics Packet
Every listing presentation as a data story: comparables, buyer-pool modeling, pricing scenarios, and a marketing plan with projected reach. The listing appointment becomes an executive pitch.
Insurability Pre-Clearance
A property-level insurability and wildfire-risk read before an offer or a listing, with a vetted broker network. In 2026 wine country, insurability is the new location — and certainty sells.
A market that rewards precision
and punishes assumption.
August split Wine Country down the county line. Napa County closed far more homes than a year ago, yet those homes took longer to sell. Sonoma County closed fewer, and they sold faster. Then, in late September, mortgage rates broke above 7%. County medians now hide more than they reveal, and strategy has to be set block by block.
What defines the market
How I operationalize it
Source: The Wine Country Index™, Q3 2026 edition: C.A.R. single-family data for August 2026, Sotheby’s International Realty submarket reports (Q1–Q2 2026), Freddie Mac (Oct 1, 2026) and the California FAIR Plan. Figures are directional; verify comparables before decisions.
The numbers beneath
the county median.
A free, block-level read of the Wine Country luxury market, published every quarter: pricing, days on market, absorption, and the insurance squeeze now deciding deals. Seven pages. Useful whether or not we ever work together.
