I don’t list homes.
I launch them.
Selling a luxury home in today’s market takes more than a listing — it takes a marketing strategy and a negotiator. Here is how I price, market and negotiate your sale.
Five steps, every time.
Find your buyer with data
I analyze the market to identify who is most likely to buy your home — by profile, geography, and behavior — so every marketing dollar targets the right audience instead of the whole valley.
Launch like a brand
Professional photography, video, and 3D, wrapped in a multi-channel campaign across digital, social, and my network of executives and buyers. A sign in the yard is step zero; the strategy is everything after.
Price with proof
A data-backed pricing strategy built on your town’s comparables, days-on-market, and absorption — not a county headline. Positioned to sell, not to sit.
Clear insurability before you list
Insurance quotes and a defensible-space assessment secured before the home goes to market — then marketed as certainty. In 2026 wine country, a buyer who can insure your home is a buyer who can close on it.
Negotiate to win, and report every week
25 years of high-stakes deal-making protecting your price and terms through to close — with a weekly report on reach, engagement, showings, and feedback, in plain language.
A mispriced launch in a thin
segment invites steep discounts.
In Healdsburg’s $3M+ segment, buyers who moved in January captured roughly 76¢ on the original-list dollar. By March, as pricing corrected and the spring market absorbed the discounted inventory, that ratio firmed to about 91¢. The lesson cuts one way for sellers: a correctly-priced, well-marketed home defines the comparable others chase — and protects every dollar.
Source: The Wine Country Index™, Q3 2026 edition (Sotheby’s International Realty Healdsburg reports, Q1–Q2 2026). Figures are directional; verify comparables before decisions.
What sellers ask
before they call.
What would your home
sell for today?
A complimentary, block-level valuation — real comparables, your town’s actual absorption, and an insurability read. No pressure and no obligation, just real numbers you can plan around.
The numbers beneath
the county median.
A free, block-level read of the Wine Country luxury market, published every quarter: pricing, days on market, absorption, and the insurance squeeze now deciding deals. Seven pages. Useful whether or not we ever work together.
